Pear Bureau Northwest Welcomes New Marketing Communications Manager

October 7, 2021 by USA Pears

PORTLAND, Ore. – October 7, 2021 – Pear Bureau Northwest is pleased to announce Jim Morris has joined the organization as Marketing Communications Manager.

Morris brings over 12 years of combined retailer and marketing experience to the Pear Bureau Northwest team. Most recently, Morris created and executed omni-channel marketing programs for key accounts and specialty retailers at Keen Footwear, where he worked as the Retail Marketing Manager for three years. His experience covers many areas in the consumer goods category and he brings a unique perspective on the retail world to Pear Bureau Northwest.

“I’m excited to combine my broad experience in marketing and communications with my passion for studying consumer behavior, especially during a time of such rapid change. I’m also proud to represent an industry that is vital to my adopted home in the Pacific Northwest. I feel very much at home here and am honored to join this team,” said Morris.

Pear Bureau Northwest President and CEO Kevin Moffitt points out that Morris’ cross-section and depth of experience is highly complementary to the organizations commitment to launching innovative promotions and keeping Northwest pears top of mind for consumers. “We are very pleased to have Jim join our team. His experience will allow us to continue progressing as we enter our 90th year and I believe he will be a valuable asset to helping our team push boundaries in our promotions at retail as well as our PR and advertising aimed at increasing consumption of fresh pears across the board.”

Morris earned a B.S. in Technical Journalism, with a minor in Earth Sciences and a specialization in Corporate Communications. He lives in Portland, Ore., where he pursues photography, hiking and cycling throughout the region.