PBNW Partners with the Garfield Movie in Mexico

June 5, 2024 by USA Pears

MILWAUKIE, Ore. (June 5, 2024) – Pear Bureau Northwest is thrilled to announce an exciting new partnership with Sony Pictures for the Garfield movie, which premiered in theaters across Mexico on April 30th.

This new collaboration aims to promote healthy eating habits among children and families, while celebrating the fun and beloved character of Garfield.

“This unique promotional partnership with Sony Pictures, and over the years with other movie studios in Mexico, allows the Pear Bureau to leverage the popularity of animated movie characters and exciting, new movies to help grab consumers’ attention for pears,” said Jeff Correa, Director of International Marketing.

“The timing of the promotion with the Garfield movie will help us end the season in Mexico on a strong note and keep retailers engaged with the Pear Bureau during a part of the season when there is more competition in the market.”

Monica Morena Arellano, Chief Marketing Officer for Grupo PM, added, “For many seasons, the Pear Bureau has been partnering with different movie studios with the main objective of bringing the movies to the produce department and engaging and connecting with our younger consumers, kids.”

“This partnership with Sony Movies, in particular, brings something new, as now, we are not only bringing the movie to retailers, but we are bringing the Pear Bureau to TV, through an amazing spot, creating a partnership like no other, to close our season with a strong engagement with our consumers,” Arellano concluded.

Click or tap here to watch the television spot created by Sony Pictures, showcasing Garfield interacting with pears!